How do You Choose a Web Site?

Keith Rossein, DDS

What are your goals? What do you expect from having a web site? Do you want it to exist simply as a giant display ad? Or do you want it to be interactive and/or functional? Do you want the ability to make changes to the site yourself or rely on your hosting company for updates? Most people reading this article might not know the answers to these questions at this time. Web sites, by definition, are a "work in progress." What's acceptable to you today might be totally different a year from now. People, including your own patients, will not return to your web site more than once if the material is boring or if the information becomes stale. So, you need to look for ways to drive people to your web site and then get them to return.

Click here to learn more about choosing a web site.

Click here to learn how to publicize your web site address.

Click here to view a sample website.