How often do you hear, "We've been playing phone tag?" You've probably never heard of anyone playing email tag. Most dentists use email regularly for either business or personal reasons. Patient care and interacting with staff takes most of the dentist's daily time and energy. So, how do you get your message to your dental clients and potential clients? Make it practical and convenient for them. Don't worry about calling at a "bad time." Dentists are never interrupted by e-mail, because they check their messages and respond at a time when they choose. It may be in the morning before office hours or late at night when they have had time to chill out. Check it out... eNewsletters, in full color, are easy, inexpensive and a powerful marketing tool. Communicate regularly and consistently with your dentist customers and potential dental customers.