Are you looking for a powerful marketing tool that is low cost and takes very little effort?

Would you like to have more referring dentists?

Would you like more referrals from your GP's?

If the answer to any of these questions is YES, then focus on what you're about to read.

Monthly newsletters help develop customer loyalty and long-term relationships by building trust and confidence in your practice. Mailed direct-response, printed newsletters are not new. While the concept is great, their cost and effort override their potential good. In fact, for most dentists, sending a four-color newsletter more often than biannual or quarterly is cost-prohibitive. On top of the cost, how do you know who reads it?

What are the proven factors in any good marketing program? Regularity and consistency are critical. You must constantly remind people of whom you are, even your own referring docs. Sending material quarterly or semi-annually just doesn't cut it. Stay in front of your docs often, but don't be overbearing. Use full-color and exciting images. Track and quantify your success or failure to see if the program is cost-effective or worthwhile. Income generated from a marketing program should pay for that marketing program.

What's the problem then?

Dental specialists and general practitioners are overworked and over-bombarded with mail and promotional materials. Look at your own desk. You will probably see a large pile of advertisements, free magazines, newsletters, communications [some unopened], etc. It's not an exaggeration to say that often these items lie there for months. There was a time where you could visit the general dentist's office and spend some time with the dentist or even spend lunchtime together. Those days are far and few between.

Why is this so common? Dentists work long days, go home to be with their families and by 10 o'clock at night are either exhausted and falling asleep on the couch in front of the TV, or they are just starting to chill and looking for some peace and quiet time.

We have the solution - You can send your own Internet based eNewsletter to your referring docs and potential referrers and get amazing results.

We will design the banner head and format for your eNewsletter. If you have a web site, we will use that look as a guide. All web sites are static in the sense that you are relying on people to make a conscious decision to look for your site. The eNewsletter is proactive. It is sent to referring docs and potential referring docs. It is addressed to people by their own name. There will be a link that, with one click, will bring the reader to your web site. Every month your professional, full-color eNewsletter will be sent with informative articles and attractive images. It's powerful repetitive marketing.

Use your eNewsletter to show off some of your cases, to let your dentists know about new techniques and/or to publicize CE programs or study clubs you are sponsoring.

Our system software allows you to group people into an unlimited number of groups. You may choose to have groups called "Referring docs," "Potential Referring docs," "Study club members," "CE Registrants," "Vendors," "Dental labs," "Implants" " etc. You can send an eNewsletter to your entire database, one person, one group or several groups. This allows you to target people who have similar preferences or needs and wants. If a person appears in more than one group, and you send to your entire database, they will still receive only one eNewsletter.

Marketing with your own eNewsletter is a growing process. Don't expect a flurry of new referrals after one issue. At first internal marketing will have a greater impact than external marketing. Regularity and consistency will breed informed referring docs, which are the best and most loyal. Our eNewsletters have a "one-click" navigation link that allows the reader to "Send this to a Friend." All they do is type the dentist's name and e-mail address into a text box and that newsletter is automatically sent to the friend with all the graphics and navigation links. The good news is the dentist's name and e-mail address [not necessarily a current referring doc] are captured and automatically placed in your database under a group called "Referred." They will receive all future newsletters unless they "opt out" as anyone can do. You can even run a contest to see which dentist sends the newsletter to the most other dentists. Our software will track that for you.

All our clients also receive a "Custom Response" eNewsletter. This allows you to type any custom message into a text box and upload graphics from our image library or even from your own computer. When the communication is received, it will have the same design look and banner head as your monthly eNewsletter. This feature can be a great marketing tool and help strengthen the GP's loyalty and long-term relationships. You can send holiday greetings each month as a nice way of keeping your name in front of everyone. You can send referral thank you's and notes to reassure patients after surgery [request their e-mail before they leave] with just one click.

Now comes the exciting part. You may be thinking, "How do I know if it works?" Our software generates tracking reports. First, it tells you when a person opens the eNewsletter [date and time of day]; then, because of navigation links built into the articles, you receive a report of what they have actually read [their preferences]. Think back to what you read a moment ago - we dentists are too busy and/or too tired to read anything not directly related to patient treatment - that is until late at night or even in the wee hours of the morning. We see it all the time. Our software tells us when dentists are reading our eNewsletters. One of the reasons our enewsletters are so effective is that dentists are taking the time to read, enjoy and absorb the information on their own time without numerous distractions.

You can stop right there if you like and just utilize the eNewsletter as a way of sending out information that you want your GP's to have, or you can take the next step. Group all of the dentists who read the same article and, using the "Custom Response" target those individuals with a special promotion.

One thing I can say for sure, and we see it every time a new client sends their launch issue. Great excitement will be generated. A percentage of docs will respond with kind words and comments and maybe even a new referral. It's up to you to keep the momentum going.

You may have some concerns.

By now you should be emotionally involved in the belief that having your own eNewsletter can be fun, effective and will stimulate growth of your practice. However, several practical questions and/or concerns may arise that will require answers before you make a final commitment to proceed.

You may be thinking, "It's too time consuming to follow up." I learned a long time ago that nothing in life is free and that no business venture or any project will be successful without some work and follow-up. Any marketing program you choose [even if it is not ours] will require some follow through. The necessary time commitment to your own eNewsletter depends on you. How creative do you want to be? What are your marketing goals? Our software is remarkable and will provide you with many opportunities to communicate with people and to measure their response. It's your choice on how far you want to take it. Nothing is etched in stone. You may start slowly and expand the concept. Or you may embrace the idea and jump in headfirst. All past eNewsletters are saved in your system and can be sent or evaluated at any time.

"I don't have the time to write articles. I don't need more work for myself at this point." While you don't have to write any articles, most specialists want to show off their work. We have an extensive clinical article archives complete with text and images from which to choose if you get stuck one month.

"I can't get everyone's e-mail address." Perhaps, that's true. This might not be 100% effective. But show me something that will get a better return for such a low investment. If you haven't been collecting your referring docs email address, just have an employee spend several hours and call each office.

"I don't have a web site yet. So, wouldn't this be a waste at this time?" That's the beauty of the eNewsletter. It's less costly than building a web site, the program includes links to secondary pages that can be stored and viewed on our server and, yet, you can still have your practice presence over the Internet. Any time in the future your eNewsletter can be linked to a web site, regardless of who builds and hosts your site. Of course we also provide professional functional web sites and would be happy to discuss a combination package that will save you money, while handling all your Internet needs.

The one-time cost to get started - design a newsletter banner and custom response, set up your e-mail database and tracking software, and upload the image library and clinical article archives- is $895. The monthly hosting and eNewsletter cost is $150 per month. Once you have become a client, your monthly rate will never change. As new software is developed, it is made available to you at no charge. Your credit card is automatically billed each month.

If you still have questions, would like to "pick my brain" or would like to see the concept demonstrated online, call me toll-free at 1.888.385.1535 [1.516.593.3806 out of the US].

Click here to receive more information; the agreement and credit card authorization will be e-mailed to you.