WebDentalMarketing.com, using your name and/or logo, will design and create a professional eNewsletter with links to secondary pages, forms and/or your web site. You will be provided with secure online storage on WebDentalMarketing.com's server and user-friendly tools to enter your proprietary e-mails into your own database, to which you will have anytime, anywhere access. These e-mail addresses can be placed in specific groups so that you may distribute your eNewsletter to the entire list, specified groups or one individual. Each eNewsletter will arrive at its destination with only the recipient's name in the salutation. You will have automated list management for duplication checks, unsubscribing and removal of faulty or dead e-mail addresses. The software will automatically track the date and time in which the recipient opens the eNewsletter and what they actually read. A tracking report will be generated in your secure account, which can be viewed or downloaded. You can then target specific dentists for specific needs and wants.

Your eNewsletter is an excellent venue to show off some of your cases, to let your dentists know about new restorative materials and techniques and/or to publicize CE programs you are sponsoring or supporting.

Each eNewsletter will allow your dentists to send a copy to a friend. In this way your dental customers become salespeople for your lab; Repetition and recognition are proven marketing tools. Besides your monthly eNewsletter distribution, you may use the "Custom Response" eNewsletter to send thank you's, birthday greetings, announcements and holiday messages to your customers, and most importantly, to target a group of dentists with a specific promotion.