WebDentalMarketing.com, using your name and/or logo, will design and create a professional eNewsletter with links to secondary pages, forms and/or your web site. You will be provided with secure online storage on WebDentalMarketing.com's server and user-friendly tools to enter your proprietary e-mails into your own database, to which you will have anytime, anywhere access. These e-mail addresses can be placed in specific groups so that you may distribute your eNewsletter to the entire list, specified groups or one individual. Each eNewsletter will arrive at its destination with only the recipient's name in the salutation. You will have automated list management for duplication checks, unsubscribing and removal of faulty or dead e-mail addresses. The software will automatically track the date and time in which the recipient opens the eNewsletter and what they actually read. A tracking report will be generated in your secure account, which can be viewed or downloaded. You can then target specific patients for specific needs and wants.

Your eNewsletter is an excellent venue to let your existing patients know that you have a new technique [i.e. tooth whitening, implants, myofunctional therapy, I.V. Sedation, etc], hi-tech equipment [i.e. digital X-ray, laser, electrosurgery, air abrasion, the Wand, etc.], special dental materials [i.e. mercury-free fillings, ceramic veneers, etc.] and/or new staff members. You may write and/or provide your own content or have anytime, anywhere access to WebDentalMarketing.com's Patient Article Archives. Each eNewsletter will allow your patients to send a copy to a friend. In this way your patients become salespeople for your practice; Repetition and recognition are proven marketing tools. Besides your monthly eNewsletter distribution, you may use the "Custom Response" eNewsletter to send thank you's, birthday greetings, announcements and holiday messages to patients, reassure patients after surgery or a difficult procedure, provide pre or post-op instructions, recall patients and send appointment reminders. This concept has unlimited potential for your practice.